Sensitive Spots

Erik Freeland, Director On directing commercials with subtle messages and sensitive subjects Most directing projects present some sort of challenge whether it’s creative, budgetary or time-related. Of these the creative challenges are preferred –– the other two usually exist anyway. Over the years, I have directed several commercials where the […]

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Healthcare Video

Video Production in Hospitals

Hospitals can be very demanding and highly-specialized film and video production environments. As a common and necessary location for medical video production, hospitals present unique production challenges. When we recently produced a marketing and fund-raising video for Lankenau Medical Center and Main Line Health, we shot for two weeks in […]

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