Springhouse Films recently had the privilege of writing and producing a spot for longtime client TE Connectivity to help them enhance and promote their military veteran recruitment efforts. This project took our team to one of TE’s flagship automotive plants in Greensboro, North Carolina for a one-day shoot to highlight why TE is a great place to work and a great fit for our nation’s veterans.
The 90-second spot was written, directed and produced by Springhouse. The video debuted at the National Society of Black Engineer’s 44th Annual Convention in Pittsburgh earlier this month.
TE Connectivity, which creates connectivity solutions for cars, planes, power grids, appliances and more, has several Employee Resource Groups — one of which is specifically for military veterans within the company. The goal of the video is to connect with veterans who care about finding employment at a global organization with core values to match their military skills and experience. The video also increases brand awareness for the $13 billion company and promotes inclusiveness.