This fall, a sports equipment startup in the Philadelphia area turned to Springhouse Films to create a promotional/commercial campaign in time for Black Friday. Ball Cannon, the world’s first recreational football throwing machine, launches professional-quality spirals up to 100 feet.


Shot in two days, the campaign features the Ball Cannon being used for personal recreational use in a backyard, as well as by coaches and football players practicing drills on a field. The spot also illustrates the various features and benefits of the product, such as the delay timer or launch angle.


The team at Ball Cannon wanted to show off the product’s features to its followers on social media. Within a week of posting the video to Facebook, the Ball Cannon video had over 180,000 views and the company experienced record sales for the product.




Director/DP: Erik Freeland
Producer: Emily Ellis
AC/MōVI: Luke Wallace
Chief Lighting Technician: Charlie Hohenshilt
Key Grip: Pedro Cunillera
Grip: Marcus Clarke
Drone Operator: Nathan Elzer