The SonicBLEND from Michael Todd Beauty is the first antimicrobial sonic makeup brush. It applies makeup at sonic speeds of up to 200 times per second and has built in protection against antimicrobial contamination so the brush stays cleaner, fresher longer.
Working with Lew Hendler and Erica Parker from Michael Todd Beauty and model Keely Comstock, we shot the complete campaign at Fred Kenner’s studio in Philadelphia. The campaign consisted of a 60-second commercial spot, 2-minute promo and two “How To” videos and was filmed by DP/Director Erik Freeland and produced by Emily Mekinc.
Additional Credits: Marcus Clarke (AC), Charlie Hohenshilt (Gaffer), Samantha Klein (Hair & Makeup), Equipment rentals from Altered Lighting LLC and Videosmith.